MYXfitness is a direct-to-consumer, on-demand home fitness brand offering a diverse range of motivating workouts that combine positive one-to-one coaching, heart rate zone and cross training. The brand’s unique MYX of health, wellness and fitness is designed to help people feel and look their best and create lasting change. MYXfitness has everything needed for a total body workout—on-bike and off-bike yoga, weight training, endurance, stretching and more.
ROLE
Lead Developer
UI/UX Designer
Video Editor
PROJECT DETAILS
Part of the initial team that helped position MYX into what would be a very well timed and competitive market place. MYX saw huge success in the home fitness market and experienced rapid growth and development. We worked quickly to respond to the trends of the marketplace to maximize conversions on a daily basis. Sales jumped 1600% in just a few months and eventually became the baseline. My role was to oversee the development of the new site, create additional graphic and video assets as needed, and help pitch new concepts and design directions. The success of MYXfitness led to it’s expansion sites Beachbody.com and Beachbody.ca.