BeachbodyMYX is a direct-to-consumer, on-demand home fitness brand offering a diverse range of motivating workouts that combine positive one-to-one coaching, heart rate zone and cross training. The brand’s unique MYX of health, wellness and fitness is designed to help people feel and look their best and create lasting change. MYXfitness has everything needed for a total body workout—on-bike and off-bike yoga, weight training, endurance, stretching and more.
ROLE
Lead Developer
UI/UX Designer
Video Editor
Full Stack Developer
PROJECT DETAILS
In extending the MYX brand to beachbody we expanded to two new stores in the US and Canada. During this new expansion I worked with both the MYXFitness and Beachbody teams to launch two new stores over the course of 8 months. My role included front-end development, graphic design, video editing, building a custom Shopify app to connect to downstream systems, localization of the stores, developing more efficient workflows and deployments, geo targeting, localization, and interfacing with multiple teams to accomplish an ambitious initiative.